ارزیابی وضعیت شکوفایی مقصد بر مبنای شاخص شکوفایی از دیدگاه خبرگان (مطالعه موردی: کلان‌شهر اصفهان)

نوع مقاله : مقاله پژوهشی

نویسندگان

گروه جغرافیا و برنامه ریزی شهری، دانشکده علوم جغرافیایی و برنامه ریزی، دانشگاه اصفهان، اصفهان، ایران.

چکیده

زمینه و هدف: امروزه یکی از مهم‌ترین اهداف سازمان ­ها و نهادهای مدیریت بخش گردشگری شهرها، بهبود همه ­جانبه وضعیت کلان­شهرهای گردشگرپذیر به واسطۀ برنامه ­ریزی آگاهانه برای بخش ­های مرتبط با آن می ­باشد. در این راستا استفاده از شاخص شکوفایی گردشگری شهری و سنجش وضعیت آن در کلان­شهرهای گردشگرپذیر بسیار حائز اهمیت است. لذا هدف پژوهش حاضر ارزیابی وضعیت شکوفایی گردشگری شهری بر مبنای شاخص شکوفایی از دیدگاه خبرگان در کلان­شهر اصفهان می ­باشد.
روش­ شناسی: روش پژوهش حاضر توصیفی-تحلیلی و پیمایشی است. در این راستا از آزمون­ های آماری تی تک نمونه­ای و تحلیل واریانس در قالب نرم ­افزار SPSS استفاده شده است.
یافته­ ها: یافته ­های پژوهش بیانگر آن است که وضعیت ابعاد اقتصادی، اجتماعی- فرهنگی، زیرساختی، پایداری و نهادی شاخص شکوفایی گردشگری در مناطق شهری اصفهان یکسان نیست. در این رابطه اختلاف مناطق شهری از طریق آزمون تعقیبی دانکن تأیید گردید.
نتیجه ­گیری و پیشنهادها: به ­طورکلی نتایج نشان­ دهندۀ این است که وضعیت شکوفایی مناطق 3، 5 و 6 شهری اصفهان بهتر از دیگر مناطق این شهر می­ باشد. مناطق 4 و 9 دارای وضعیت متوسط و همچنین مناطق 11، 13 و 14 این شهر از نظر شاخص شکوفایی گردشگری شهری دارای وضعیتی نامطلوب بوده ­اند. نهایتاً بر اساس وضعیت و نیازمندی ­های هر منطقه، پیشنهادهایی به منظور ارتقای شکوفایی آن ارائه شده است.
نوآوری و اصالت: با توجه به این که تاکنون در زمینۀ شکوفایی بخش گردشگری شهری از دیدگاه کارشناسان و مسؤولین پژوهشی در کشور ایران انجام نشده است، پژوهش حاضر دارای نوآوری است.

کلیدواژه‌ها

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پژوهش های بازاریابی گردشگری و میهمان نوازی
دوره 2، شماره 1 - شماره پیاپی 2
بهار و تابستان
خرداد 1403
صفحه 29-52

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