Tourism and hospitality marketing research

Aims and Scope

Vision
The Journal of Tourism and Hospitality Marketing Research publishes articles with a fundamental, applied, and descriptive-analytical perspective. The thematic area of the journal is marketing, focusing on the pillars and elements of tourism and hospitality. The outputs of this journal, in the form of articles extracted from theoretical and field studies, are effective in formulating programs and policies related to the development and progress of the country's tourism industry and will be instrumental in realizing the mission of the university in the field of transferring, disseminating, and applying knowledge in solving the issues and problems of the country's tourism industry.

Objectives
The main objective of publishing the Journal of Tourism and Hospitality Marketing Research is, in fact, a response to this concern, which is to present and examine important theoretical and scientific issues, problems, questions, and challenges raised in the field of tourism marketing in today's dynamic and rapidly changing world, and to integrate and output the activities and reflections of researchers in order to find answers to them within the framework of the specific task of a specialized, scientific, and research journal. We hope to enhance the effectiveness of the journal at various levels by drawing researchers' attention to current issues. Therefore, the journal's goals, with the approach of "improving the status quo and reaching/remaining in the desired status" in the field of tourism and hospitality marketing, are:

Ontological: idea generation, context creation, flow creation, and discourse creation;
Epithetological: theory testing and theory generation;
Methodological: expansion and application of existing methods, tools, and methodologies and introduction of new methods, tools, and methodologies with a quantitative, qualitative, and mixed nature;
Value-oriented: originality-oriented, innovational, problem-oriented, and localization in research;
Networking: beyond the scope of the scientific field of tourism and interdisciplinary synergy.

Suggested Topics

Given the significant theoretical and practical developments in the field of tourism, the growing importance of the tourism and hospitality industry for the Iranian economy, and the expansion of tourism and hospitality marketing research within the framework of master's theses and doctoral dissertations, respected authors and researchers are advised to prepare and submit their valuable articles on the following topics:

Approach	Domain	Subject
Tourism Marketing	Demend Side	Tourist Attitude and Behavior Service Quality, Tourist Satisfaction and Loyalty Demand Forecasting Market Segmentation and Targeting ...
	Supply Side	Advertising, Promotion and Integrated Communications Management Product and Service Pricing Plans Product Management Brand Management Customer Orientation Competitiveness Business and Entrepreneurship Technology Management, Information Systems and Intelligence Network/Social Media and Cyberspace Management Innovation Crisis and Risk Management (Resilience and Visibility of Businesses) Ethics and Social Responsibility ...
	Product and Types	Transportation Accommodation Etiquette and hospitality Tourism and travel services Tour agents and guides Handicrafts, souvenirs and shopping Types of tourism ...
	Other	Islamic Marketing Green and Environmental Marketing Marketing and Sustainable Development Geomarketing Women's Role-Making Policymaking, Policy-Making and Laws Globalization Market Research: Application of Data Mining and Artificial Intelligence Techniques, Analytical Techniques, Modeling and Simulation, and Case Studies ...
Hospitality Marketing		Hospitality in Historical Documents Host-Guest Action and Interaction in Hospitality Hospitality Pattern in (Transportation, Accommodation, Ceremonies and Reception, Tours and Guidance) Application of the Basics and Principles of Iranian Hospitality and Hospitality Application of the Basics and Principles of Islamic Hospitality and Hospitality Application of the Hospitality Pattern of Iranian (Rural-Nomadic) and Non-Iranian Ethnicities A Comparative Study of Hospitality ...

*** The Journal of Tourism and Hospitality Marketing Research also has a special interest in publishing articles that go beyond the scope of the scientific field of tourism and are interdisciplinary.