The effectiveness of urban tourism on business sustainability (Case study: Zabol city)

Document Type : Original Article

Author

Ph.D Department of Geography and Urban Planning, Islamic Azad University, Zahedan Branch, Zahedan, Iran

10.22080/tmhr.2024.26938.1008

Abstract

Context and Purpose: The city of Zabol, having historical, cultural and human tourism assets, is considered one of the important tourism areas of the country, and some of the activists in the field of tourism are employed in various businesses, and the historical and human strength of the city has turned it into an urban tourism destination. In this regard, the aim of the current research is the effectiveness of urban tourism on business sustainability in Zabol city.
Design/methodology/approach: According to the type of research method, the current research is descriptive-analytical and practical in terms of purpose. The research data was analyzed using SPSS software, and finally, in order to rank each of the stabilization components, combined models(F-ARAS+ F-COPRAS)were used.
Findings: The results showed that the status of micro business sustainability components (employment generation, empowerment, compatibility with the environment) with the average value obtained above the average number (3)was evaluated as favorable, and between these 3 components and Urban tourism has a significant and positive relationship at a significance level of less than 0.05. The results of the Post Hoc and Tukey HSD tests, in order to check the stability of each business, showed that the changes in the businesses caused by urban tourism with a value of 3.55 are the highest. Finally, the ranking results also showed, respectively: empowerment components with a value of71.76, job creation with a value of 71.55,compatibility with the environment with a value of 71.41, the highest and the lowest level of influence from tourism. They have allocated a city to themselves.
Conclusion: The development of tourism in Zabol has led to economic growth and job creation. With the arrival of tourists, the final demand for tourism products in this region has increased and tourism sectors have also increased to respond to this demand for labor,

Keywords

References

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Tourism and hospitality marketing research
Volume 1, Issue 1 - Serial Number 1
Autumn and Winter
January 2024
Pages 207-228

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