Identifying the Key Variables of the International Tourism Market with an Emphasis on the Destination Competitiveness Theory Based on Integrated Model (Case Study: Tehran Metropolis)

Document Type : Original Article

Authors

1 M.Sc., Geography and Rural Tourism, Department of Geography, Faculty of Literature and Humanities, Lorestan University, Khorramabad, Iran.

2 Assistant Professor, Geography and Rural Planning, Department of Geography, Faculty of Literature and Humanities, Lorestan University, Khorramabad, Iran.

3 Associated Professor, Political Geography, Department of Geography, Faculty of Literature and Humanities, Lorestan University, Khorramabad, Iran.

Abstract

Context and Purpose: The high competitiveness of destinations in the international tourism market is one of the main success factors in the tourism industry, especially the tourism of metropolises and benefiting from its advantages. Therefore, the present study investigated this issue to identify the key variables of the international tourism market with an emphasis on the competitiveness of tourist destinations in Tehran. The tourist destinations of this city, due to Tehran being the capital, have a strategic and unique location, which has made the issue of competitiveness in this city doubly important.
Design/methodology/approach: The research method was descriptive-analytical and applied. The statistical population of this research consisted of three main groups, including 35 professors from Tehran province universities, who were selected using a stratified random sampling method, 30 tourism experts in the province, and 15 available tourists. Finally, 80 people were selected as the sample size from the three statistical communities under study. Data analysis was done in the SPSS20 software environment.
Findings: The findings showed that destination resources are the most important key factors influencing the competitiveness of tourist destinations in Tehran city. Pearson's correlation coefficient values also showed that there is a positive and significant relationship between the competitiveness of tourism destinations and independent variables (physical resources (God-given and created), historical and cultural resources (inherited), human resources, knowledge resources, capital resources, supporting factors and resources, and situational conditions) at the 99% confidence level.
Conclusion: For the competitiveness of tourist destinations in Tehran, it is necessary to pay attention to destination resources, especially destination management. In ranking the effective variables of competitiveness, the respondents considered capital resources, supporting factors and resources, knowledge resources, tourism infrastructures, and superstructures to have a key role. Therefore, it is suggested that investment by the public and private sectors in marketing the tourism sector be considered.
Originality/value: Attention to the key variables of the competitiveness of tourism destinations is a topic that has not been addressed in previous studies. This research discusses the ability and capability of a destination to maintain its position and market share or modify part of it over time.

Keywords

References

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Tourism and hospitality marketing research
Volume 2, Issue 1 - Serial Number 2
Spring and Summer
June 2024
Pages 159-176

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