Scientometric Analysis of Scientific Productions in the Field of Tourism and Hospitality Marketing in the Years 2001-2024

Document Type : Original Article

Authors

1 PhD in Geography & Rural Planning, Postdoctoral Researcher at University of Tabriz , Tabriz, Iran

2 Ph.D. student of agricultural development, rural extension and development department, faculty of agriculture, Tabriz University, Tabriz, Iran

Abstract

Context and Purpose: As the field of tourism and hospitality marketing is experiencing scientific maturity and sophistication, it is important that we, as tourism researchers, fully understand the breadth and depth of existing knowledge and the stages of development we have experienced over the past few decades and the future. Therefore, the present research aims to investigate the analysis of scientific productions in the field of tourism and hospitality marketing in the years 2001-2024.
Design/methodology/approach: This study is of an applied type. It was carried out using a survey-descriptive method, common methods in scientific metric studies, and the technique of co-occurrence analysis of research related to tourism marketing and hospitality and co-authorship.
Findings: The review and analysis of relevant sources related to the topic in question show a significant increase in the focus on tourism marketing in academic research. From 2001 to 2013, the field of tourism marketing has experienced significant growth and expansion. Articles decreased in 2014, but since 2015, there has been a significant increase in the number of studies. The number of documents has increased from 258 in 2015 to 491 in 2021. Considering that not all journal issues have been fully produced in 2024, the total number of articles this year is 280. In 2022 and 2023, tourism marketing studies have decreased compared to previous years.
Conclusion: Terms such as tourism, tourist development, and sustainable tourism have been prominently discussed in tourism marketing research from 2012 to 2018 and have an important link with sustainability.
Originality/value: This study provides a brief overview of tourism and hospitality marketing development in the last few decades and then discusses some issues that will help tourism and hospitality marketing researchers in the near future.

Keywords

References

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Tourism and hospitality marketing research
Volume 2, Issue 1 - Serial Number 2
Spring and Summer
June 2024
Pages 201-218

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