Explaining the Situation and Factors Affecting the Development of Businesses Related to Handicrafts (Case Study: Isfahan City)

Document Type : Original Article

Authors

1 Assistant Professor.Faculty of Geographical Sciences and Planning, University of Isfahan , Isfahan, Iran

2 Student of Geography and Tourism Planning, Faculty of Geographical Sciences and Planning, University of Isfahan, Isfahan, Iran

Abstract

Context and Purpose: Proper understanding and planning of handicrafts can be effective in developing tourism businesses and creating a sustainable economic environment for the tourism sector. The purpose of the research is to understand the status of businesses related to handicrafts and to explain the effective factors in this field.
Design/methodology/approach: The research method is descriptive-analytical and based on collecting survey data. In this study, a quantitative method (questionnaire) was used to collect data. The statistical population of the study consisted of employees of the handicrafts business sector in Isfahan. Due to existing limitations, including cost, the sample size was determined to be 100 people. The validity and reliability of the questionnaire were confirmed, and the analyses were performed using statistical tests.
Findings: The results of the test in relation to the indicators related to handicrafts showed that except for the two indicators of originality and creativity, with an average of 3.72, and the quality of supply, with an average of 3.64, the status of other indicators of handicrafts evaluation, including employment generation, export, branding, packaging, etc., was assessed as inappropriate. The results of the factor analysis showed that three macro factors, namely marketing, education, and branding of handicrafts; improving support, knowledge-building, and efficiency of handicrafts; and quality and price of handicrafts, with an explanation of 89.62 percent, can be effective in developing businesses related to handicrafts and improving the current conditions.
Conclusion: Overall, the status of handicraft businesses in Isfahan is poor. It is suggested that with government support, some of the costs of this type of industry be reduced to increase the level of acceptance by tourists.
Originality/value: This research focuses on the field of handicraft businesses from the perspective of tourism, which is innovative.

Keywords

References

انصاری، منوچهر؛ خلیلی، اکبر.(۱۴۰۰) طراحی بستۀ خط مشی برای نیل به توسعۀ توریسم پایدار در ایران. مدیریت دولتی،۱۳(۴)، 765-738. doi: 10. 2059/jipa.2021.333199.3049 
رمضانی، مینا؛ رمضانی، میترا. (1397). نقش صنایع دستی و گردشگری در توسعۀ پایدار کشور، سومین کنفرانس بین­المللی حسابداری، مدیریت و نوآوری در کسب­و­کار، کرج،https://civilica.com/doc/787228
شجاع نوری، فروغ الصباح؛ جمالی، معصومه؛ شجاع نوری، نیکو؛ هنربخش، فرزانه. (1395). عوامل مؤثر بر توسعۀ کسب­و­کار صنایع دستی (مطالعۀ موردی: کلاش، گیوه کردستان)، مجلۀ پژوهش و برنامه­ریزی روستایی، 5(2)، 92-79. https://civilica.com/doc/663934/
شجاع نوری، نیکو. (1393). بررسی رابطه گردشگری و صنایع دستی در استان کردستان. هنرهای کاربردی، 3(5)، 67-78.
صادقی، حجت الله. (1402). ارزیابی تطبیقی مدل‌های هم‌پوشانی فازی جهت تعیین پهنه‌های مستعد ایجاد اماکن اقامتی-گردشگری در منطقۀ دزپارت با مدل‌های Gamma،Sum ، مجلۀ برنامه­ریزی فضایی، 13(4)، 22-1. doi:10. 2108/sppl.138669.1759
صفاریه، بیتا. (1395). تعیین عوامل مؤثر بر برندسازی صنایع دستی (مورد مطالعه: پارچۀ قلمکار اصفهان)، دانشگاه هنر اصفهان، دانشکدۀ پژوهش‌های عالی هنر و کارآفرینی، اصفهان.
قنبری، عباس؛ عزیز آبادی فراهانی، فاطمه؛ رضایی، علی اکبر؛ صالحی امیری، سیدرضا. (۱۴۰۲). استراتژی، راهبردها چالش‌ها و پیامدهای صنایع دستی مبتنی بر توسعۀ گردشگری با استفاده از روش داده­بنیاد گردشگری در هنگه، مجلۀ گردشگری فرهنگ، ۴(۱۴)، 29-18. doi: 10.22034/toc.2023.387024.1111
موسوی، سیدنجم الدین؛ غفوریان شاگردی، امیر؛ سرشومی، علی؛ سپهوند، رضا. (1397). توسعۀ صنعت گردشگری از طریق برندسازی صنایع دستی (مورد مطالعه: صنایع دستی استان اصفهان). گردشگری و توسعه، 7(4 )، 226-24. https://sid. r/paper/227739/fa
نرگس وزین؛ زمانی، فاطمه. (1398). مقایسۀ عوامل مؤثر بر رفتار خرید صنایع دستی بین گردشگران داخلی و خارجی شهر اصفهان، برنامه­ریزی و توسعۀ گردشگری،8(31)، 95-73. Available: https://sid.ir/paper/375083/fa
Anh Thu, L., Fang, S., & Kessani, S. S. (2019). Factors influencing Vietnam’s handicraft export with the gravity model. Journal of Economics and Development, 21(2), 156-171. https://doi.org/10.1108/JED-08-2019-0021
Belotti, S. (2019). “Sharing” tourism as an opportunity for territorial regeneration: the case of Iseo Lake, Italy. Hungarian Geographical Bulletin, 68(1), 79-91. doi.org/10.15201/hungeobull.68.1.6
Bouziane, F., & Hassan, A. (2016). Strategic determinants for the development of traditional handicraft industry of Algeria. International Journal of Managing Value and Supply Chains (IJMVSC), 7(1),1-12. DOI:10.5121/ijmvsc.2016.7101
Deb, S. K., Mohanty, P. P., & Valeri, M. (2022). Promoting family business in handicrafts through local tradition and culture: an innovative approach. Journal of Family Business Management.13(2),1-18. ttps://doi.org/10.1108/JFBM-10-2021-0131
Ezzat, M., Mostafa, M., & Farrag, M. (2023). Assessing the Role of Handicrafts as a Tourist Attraction in the New Valley. Minia Journal of Tourism and Hospitality Research MJTHR, 16(2), 108-126. doi:10.21608/mjthr.2024.258851.1133 
Ferreira, J., Sousa, B. M., & Gonçalves, F. (2019). Encouraging the subsistence artisan entrepreneurship in handicraft and creative contexts. Journal of Enterprising Communities: people and places in the global economy, 13(1/2), 64-83. doi.org/10.1108/JEC-09-2018-0068
Forero, J. A. M., & Mejía, A. N. (2023). Creative tourism based on handicrafts in the municipality of Ráquira, Boyacá. In International Conference on Tourism Research,6(1),220-225.
Grobar, L. M. (2019). Policies to promote employment and preserve cultural heritage in the handicraft sector. International Journal of Cultural Policy, 25(4), 515-527. doi.org/10.1080/10286632.2017.1330887
Hassan, H., Tan, S. K., Rahman, M. S., & Sade, A. B. (2017). Preservation of Malaysian handicraft to support tourism development. International Journal of Entrepreneurship and Small Business, 32(3), 402-417. DOI: 10.1504/IJESB.2017.10007375
Huyen, D,T., Trong,N.P. (2022).Solutions to Improve the Quality of Tourism Activities for Some Trade Villages Rural Rural District Can Gio District, Ho Chi Minh City, Journal of economics, finance and management studies, 5(12),3715-3719. doi:10.47191/jefms/v5-i12-31.
Kianpour, M., Kuravand, H. (2017). Investigating the effect of handicraft marketing on the development of the tourism industry (case study of Izeh city) , the 12th National Congress of Pioneers of Progress, Tehran. (In Persian)
Markwick, M. C. (2001). Tourism and the development of handicraft production in the Maltese islands. Tourism Geographies, 3(1), 29-51. doi.org/10.1080/14616680010008694
Markwick, M. C. (2001). Tourism and the development of handicraft production in the Maltese islands. Tourism Geographies, 3(1), 29-51. doi/abs/10.1080/14616680010008694 
Mohammed, I., Mahmoud, M. A., & Hinson, R. E. (2024). Marketing horti-tourism and rural development for leveraging tourism agenda 2030: a perspective article. Tourism Review, 79(3), 635-639. doi.org/10.1108/TR-04-2023-0270
Nason, J. D. (1984). Tourism, handicrafts, and ethnic identity in Micronesia. Annals of tourism research, 11(3), 421-449. doi.org/10.1016/0160-7383(84)90030-6
Pulukuri, H., Kumar, S., & Rao, P. P. (2023). Role Of Handicrafts And Handlooms In Promoting Entrepreneurship In Andhra Pradesh. Boletin de Literatura Oral-The Literary Journal, 10(1), 1526-1542. https://www.boletindeliteraturaoral.com/index.php/bdlo/article/view/347 
Sadeghi, H. O., & Seidaiy, S. (2023). Tourism and Rural Development. Rural areas—Development and Transformations. doi:10.5772/intechopen.111400
Shoja Nouri, N. (2013). Investigating the relationship between tourism and handicrafts in Kurdistan Province, Journal of Applied Arts, 3(5), 67-78. magiran.com/p1744120 (In Persian)
Song, X., Yang, Y., Yang, R., & Shafi, M. (2023). How are Chinese traditional handicraft skills inherited from master to apprentice?. International Journal of Technology and Design Education,10(2), 1-17. https://link.springer.com/article/10.1007/s10798-023-09867-1 
Souca, M. L. (2020). Revitalizing rural tourism through creative tourism: The role and importance of the local community. Marketing–from Information to Decision Journal, 2(2), 43-50.
Tapfuma, M. M., Musavengane, R., & Magwaza, R. (2024). The role of creative tourism through arts and crafts in promoting inclusive tourism in Zimbabwe. Journal of Tourism and Cultural Change, 22(1), 1-20. http://repository.unpas.ac.id/id/eprint/64542
Upadhyay, P. (2019). Handicraft Tourism in Pokhara: Connecting the Past Tradition to the Present. Journal of Nepalese Business Studies, 12(1), 33-44. https://pncampus.edu.np/OnlineJournal/jnbs_vol_12/03.pdf 
Yadav, U. S., Tripathi, R., Tripathi, M. A., Kumar, A., & Mandal, M. (2023). Evaluation of factors affecting entrepreneurship: a case of Indian women in the handicraft industry. Humanities and Social Sciences Communications, 10(1), 1-17. https://www.nature.com/articles/s41599-023-01882-w 
Yang, Y., Shafi, M., Song, X., & Yang, R. (2018). Preservation of cultural heritage embodied in traditional crafts in the developing countries. A case study of Pakistani handicraft industry. Sustainability, 10(5), 1-18. doi.org/10.3390/su10051336
Zeng, L., Li, R. Y. M., Nuttapong, J., Sun, J., & Mao, Y. (2022). Economic development and mountain tourism research from 2010 to 2020: Bibliometric analysis and science mapping approach. Sustainability, 14(1), 1-18. https://doi.org/10.3390/su14010562
Zhang, J. (2023). Tourism and rural income inequality: Empirical evidence for China. Current Issues in Tourism, 26(1), 153-170. doi.org/10.1080/13683500.2021.2010674
Zhang, Y., & Xie, H. (2021, February). Study on the Marketing Operation Rules of Tourism Handicraft. In 6th International Conference on Economics, Management, Law and Education (EMLE 2020) (pp. 207-210). Atlantis Press.doi. 10.2991/aebmr.k.210210.033
 
 
Tourism and hospitality marketing research
Volume 2, Issue 2 - Serial Number 3
Autumn and Winter
December 2024
Pages 139-157

Files

Share

How to cite

Statistics