Evaluation and Analysis of Tourism Development with Emphasis on Rural Perspective (Case Study: Rural Areas of Kashan County)

Document Type : Original Article

Authors

دانشگاه اصفهان

Abstract

The quality of rural landscapes and tourist satisfaction are important issues in tourism planning, and paying special attention to these variables leads to the sustainable development of rural tourism yields. Rural areas are a place for non-native visitors to spend their leisure time due to their special landscapes and capabilities. Tourists, influenced by technological progress and to escape from crowded urban environments, are looking for new spaces for different tourism experiences. In this regard, the present study has analyzed the role of tourism development with an emphasis on rural landscapes in rural areas of Kashan city. To achieve this goal, using the library-survey method and the researcher-made questionnaire tool; the statistical population is 65 experts, specialists, and experts. The sampling method in this study was purposive (using the snowball method) and the collected data were statistically analyzed using the T-test and correlation in the SPSS software environment. The statistical analysis indicates that there is a direct and significant relationship between rural landscapes and tourism development. Considering this, it can be said that the rural landscape has an impact on the development of tourism in rural areas of Kashan city, and therefore, in order to realize tourism development, understanding the components of rural landscapes and using them in the design of the complex, as well as paying attention to the expectations and views of tourists, can play a fundamental role in improving the quality of the complex and developing tourism.

Keywords

Tourism and hospitality marketing research
Volume 2, Issue 2 - Serial Number 3
Autumn and Winter
December 2024

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