Background and Objective:This study, with a descriptive-survey approach, examines the role of religious tourism in Qom Province as the religious capital of Iran. The primary objective is to evaluate the impact of spiritual and cultural motivations on attracting pilgrims and analyze factors affecting their satisfaction and loyalty.
Methodology:Data were collected through questionnaires from 70 pilgrims. Data analysis was conducted using Smart PLS software.
Findings:The results indicate that all direct relationships in the model were significant. The highest path coefficient pertained to travel satisfaction, while the impact of travel loyalty on the main variable was less significant. Spiritual and cultural motivations play a crucial role in attracting pilgrims. The quality of services provided also had a substantial effect on pilgrim satisfaction.
Conclusion:This study emphasizes that enhancing service quality and providing valuable experiences can contribute to increasing pilgrim loyalty and boosting religious tourism. There is a significant relationship between travel motivations and pilgrim satisfaction; moreover, pilgrim satisfaction positively affects their loyalty.
Recommendations:
1. Deeper Understanding of Needs: Conducting comprehensive evaluations of motivations, satisfaction, and loyalty among pilgrims to enhance travel experiences.
2. Assessment of Influential Factors: Evaluating other factors such as quality of religious sites, tourism infrastructure, socio-cultural elements.
3. Longitudinal Research: Conducting long-term studies to examine changes in motivations over time.
This research, focusing on Qom Province as the religious capital of Iran, demonstrates its innovation by comprehensively examining spiritual and cultural motivations in attracting pilgrims and analyzing factors affecting their satisfaction and loyalty.
sadat, M. , & imanikhoshkho, M. (2024). Modeling the Relationships Between Travel Motivations, Satisfaction, and Loyalty in Religious Tourism (Case Study: Qom Province). Tourism and hospitality marketing research, 2(2), -. doi: 10.22080/tmhr.2025.28642.1038
MLA
mona sadat; Mohammadhossein imanikhoshkho. "Modeling the Relationships Between Travel Motivations, Satisfaction, and Loyalty in Religious Tourism (Case Study: Qom Province)", Tourism and hospitality marketing research, 2, 2, 2024, -. doi: 10.22080/tmhr.2025.28642.1038
HARVARD
sadat, M., imanikhoshkho, M. (2024). 'Modeling the Relationships Between Travel Motivations, Satisfaction, and Loyalty in Religious Tourism (Case Study: Qom Province)', Tourism and hospitality marketing research, 2(2), pp. -. doi: 10.22080/tmhr.2025.28642.1038
CHICAGO
M. sadat and M. imanikhoshkho, "Modeling the Relationships Between Travel Motivations, Satisfaction, and Loyalty in Religious Tourism (Case Study: Qom Province)," Tourism and hospitality marketing research, 2 2 (2024): -, doi: 10.22080/tmhr.2025.28642.1038
VANCOUVER
sadat, M., imanikhoshkho, M. Modeling the Relationships Between Travel Motivations, Satisfaction, and Loyalty in Religious Tourism (Case Study: Qom Province). Tourism and hospitality marketing research, 2024; 2(2): -. doi: 10.22080/tmhr.2025.28642.1038
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