An Analysis of the Capacity to Create Green Hotels in the Desert Areas of Iran, Case Study: Isfahan

Document Type : Original Article

Authors

1 دانشگاه اصفهان

2 Department of Geography

Abstract

Background and Objective: Building green accommodations in desert areas, considering the prevailing climatic conditions, using renewable energy, and designing structures with low energy consumption can be an important step in the sustainable development of tourism. Although its economic and environmental benefits can be very valuable in the long term, it always faces many challenges at the beginning. The purpose of this research is to investigate the capacities of creating green hotels in the desert areas of Isfahan.
Methodology: This study is applied in terms of purpose and descriptive-analytical in terms of methodology. Information and indicators related to the subject were extracted from environmental behavior theories and collected from the study population in the form of semi-structured interviews. Then, data analysis was performed using a qualitative method, open coding based on content analysis, and finally, the data collected through interviews were classified and analyzed through interpretive analysis and MAXQDA software.
Findings: The findings indicate that while there are many obstacles to building a green hotel, the current environmental planning system for desert areas has overcome the problems of building a green hotel. For a green hotel in specific areas, such as desert areas, it is necessary to manage costs and reduce them by using technology.
Conclusion and suggestions: Based on the results obtained, managers have always faced many problems in this direction, and the government's support and extensive culture building in the media and holding meetings for education are strongly felt; therefore, the existing capacities in the regions must be identified so that the alignment of the goals of the local community with the goals of sustainable development leads to the support and attention of the authorities and appropriate measures can be taken to build green hotels.
Innovation and originality: Limited studies have been conducted in the field of green hotels, and this research can be considered one of the initial steps in this field.

Keywords

References

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Tourism and hospitality marketing research
Volume 3, Issue 1 - Serial Number 4
Spring and Summer
March 2025
Pages 171-195

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