Iran and Italy, both with their rich historical, cultural, and natural attractions, are among the popular tourism destinations in the world. However, the tourism industry in these two countries has significant structural and functional differences. The aim of this study is to conduct a comparative analysis of the tourism structure of Iran and Italy and to pathologize the existing challenges in Iran. In this research, using a mixed research method (quantitative-qualitative) and expert opinion survey, 13 key factors affecting the underdevelopment of tourism in the organizational structure of tourism were identified. Fuzzy cognitive mapping technique(FCM) and FCMapper software were used for data analysis. In this context, different data and scenarios were analyzed and the final research model was designed using social network analysis. The results show that the alternating change and displacement of tourism structures and policy centers, weakness in planning and lack of adherence to a comprehensive policy model, and cumbersome laws and regulations are the most important factors in the underdevelopment of tourism in Iran. This is because these factors have more centrality in the network. Also, the scenario writing results showed that all tourism-related factors change negatively and moderately. This means that focusing on only one of these two main factors alone is not enough to improve the tourism situation. To achieve positive results, it is necessary to pay attention to both factors simultaneously and to plan and take the necessary measures for each of them.
khazaei aliabad, M. , & Jahanian, M. (2024). Comparative Analysis and Pathology of the Organizational Structure of Tourism in Iran and Italy. Tourism and hospitality marketing research, 2(2), -. doi: 10.22080/tmhr.2025.28279.1032
MLA
mina khazaei aliabad; Manoocher Jahanian. "Comparative Analysis and Pathology of the Organizational Structure of Tourism in Iran and Italy", Tourism and hospitality marketing research, 2, 2, 2024, -. doi: 10.22080/tmhr.2025.28279.1032
HARVARD
khazaei aliabad, M., Jahanian, M. (2024). 'Comparative Analysis and Pathology of the Organizational Structure of Tourism in Iran and Italy', Tourism and hospitality marketing research, 2(2), pp. -. doi: 10.22080/tmhr.2025.28279.1032
CHICAGO
M. khazaei aliabad and M. Jahanian, "Comparative Analysis and Pathology of the Organizational Structure of Tourism in Iran and Italy," Tourism and hospitality marketing research, 2 2 (2024): -, doi: 10.22080/tmhr.2025.28279.1032
VANCOUVER
khazaei aliabad, M., Jahanian, M. Comparative Analysis and Pathology of the Organizational Structure of Tourism in Iran and Italy. Tourism and hospitality marketing research, 2024; 2(2): -. doi: 10.22080/tmhr.2025.28279.1032
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