Journal of Tourism and Hospitality Marketing Research (JTHMR) is owned by and published by the University of Mazandaran. Our philosophy in the journal is that all research is for the benefit of humankind, and research is the product of an investment by society, and therefore its fruits should be returned to all people without borders or discrimination, serving society universally and transparently. That is why the journal provides online free and open access to all of its research publications. So, most of the publishing costs have been supported by the University of Mazandaran; therefore, readers can download and share the articles freely.


About Journal

Journal Title: Journal of Tourism and Hospitality Marketing Research

ISO Abbreviation: JTHMR

Country of PublicationIran, Mazandaran.

PublisherUniversity of Mazandaran

Scientific Sponsorship Society: Iranian Ecotourism Scientific Association

Director-in-Charge: Dr. Mostafa Mohammadi

Editor-in-Chief: Dr. Mostafa Mohammadi

Printing status: Electronic

Frequency: Semi-Annual

AccessFree and free articles download

Journal LanguagePersian (with English Extended Abstract)

Subject Area: Tourism Marketing and Hospitality Marketing

Journal TypeScientific; Research

Article types: Research and review papers

Review Policy: Double-blind peer review

Primary Review: 5 days, approximately

Average referring time: 2 to 4 months

Article Processing Charges: No

Citation StyleThe APA referencing style

Website: https://tmhr.journals.umz.ac.ir/ 

E-mail: jthmr@umz.ac.ir

Tel: +98-115-35303311

 


Open Access Peer Review Supported Journal


The Journal of Tourism and Hospitality Marketing Research (JTHMR) is a fully open-access journal, which means that all articles are available on the Web to all users immediately upon publication. All content of the journal is published with open access under a Creative Commons Attribution 4.0 International License.

Attribution 4.0 International (CC BY 4.0)

https://creativecommons.org/licenses/by/4.0/

 

Current Issue: Volume 3, Issue 2 - Serial Number 5, September 2025 (Autumn and Winter) 

Article Extracted from Dissertation

Future Planning for Branding the City of Amol with an Emphasis on Urban Image

Pages 39-55

10.22080/tmhr.2025.30030.1083

yaser farzaneh; Ali Shamsoddini; mostafa hosseinzadeh; saba jahangir


Original Article

Assessment and Analysis of Tehran Citizens' Willingness to Pay for Birdwatching Services in Urban Parks

Pages 57-85

10.22080/tmhr.2025.29766.1079

Mohammad Amin Khorasani; Zahra Azadeh; Zahra saki; Mohammad Reza Sheikh Mohammadi


Article Extracted from Dissertation

Model of Family Tourists’ Behaviour

Pages 87-113

10.22080/tmhr.2026.31104.1115

Seyyed Mohammad Mirtaghian Rudsari; Mehdi Karoubi; Esmaeil Ghaderi; Mostafa Mohammadi


Article Extracted from Dissertation

Explaining the Factors Affecting Sustainable Tourism Development on Kish Island based on Grounded Theory

Pages 221-240

10.22080/tmhr.2025.30179.1086

Majid najjar; ahmad pourahmad; Saeed Zanganeh Shahraki


Articles Extracted from Thesis

Impact of Artificial Intelligence on Tourism Development in Karbala Province

Pages 241-268

10.22080/tmhr.2025.30220.1088

Ali Sahl Masekh Masekh; Mohsen Seidali; Seyyed Ali Mousavi


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